Hi, I’m Christian, one of the Founders.

People often ask why we are building Postbuddy. Here's our story.

Remember the early 2000s?

The web created a gold rush.

Ads were cheap, emails got opened, and reaching customers felt effortless.

But nothing stays the same. Today, algorithms struggle. Email open rates plummet. Customers drown in digital noise.

I saw this firsthand at my previous company.

Then, a simple idea hit me: what if we tried direct mail?

Easier said than done.

Two full workdays later, exhausted, I finally reached the post office clutching my first 100 letters. The process was excruciating - printing, handwriting addresses, sealing envelopes…

Worse was paying over 3€ per letter. And that’s before counting my own time.

It just had to work…

Luckily it did. Direct mail became a cornerstone in our marketing, so we automated it for ourselves - then for our customers.

Yet the potential was even greater. That's why we started Postbuddy.

I thought Direct Mail was dying?

True.

So what do we believe that most people miss?

The potential, if you make direct mail 10x easier.

When Shopify was founded, about 50.000 webshops existed. Investors doubted the market was big enough.

Today, Shopify alone has over 5 million customers - 100x the number of webshops that existed back then.

Why do I mention this? Because between demand and supply, lies friction.

Direct mail is powerful, but expensive and complicated. Just like starting a webshop was when Shopify was founded.

This friction mainly exists in three ways.

1) Price friction.

Letters typically cost over €3 and can never compete with Meta at that price. By bundling a large volume and turning every stone in the process, we reduce the cost to just above 1€.

2) Human friction.

Imagine having to call a person, every time you wanted to set up a Meta ad.

Ridiculous, right?

Yet that's direct mail today - manual, slow, painful. We've made sending letters as easy as sending emails. Seriously.

3) Technology friction.

Direct mail tech is stuck in the past. Tracking and automation is nonexistent.

Luckily, our technology enables direct mail to run on 'autopilot'. Import segments, launch automated campaigns, and adjust campaign budgets with a single click.

For the first time, direct mail is frictionless. What once took 2 days, now takes 2 hours.

It allows brands to reconnect with lost customers - not by spamming inboxes - but by genuinely delighting them.

I hope you will give it a try.